ASN Annual Report

sponsorship asia 2018 growth

Asian Sponsorship Market Rebounds in 2018 With 13% Growth

April 2, 2019

After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…
Sponsorship in Asia in rude health

Sponsorship/Branded Content in Asia (2018) in Rude Health vs Paid Media

December 2, 2018

In the final quarter of 2018, ASN has paired its data with WARC's aggregation of paid media spend in Asia, to give a health check on Sponsorship and…
Warc sponsorship

Global Sponsorship Spend Increasing, But ROI Analysis Lacking. ASN Responds

September 25, 2018

A recent report on global Sponsorship has rattled the industry, stating that while brands are investing more and more in Sponsorship, few are sure if they are generating…
Asian Sponsorship Pyeongchang

Strong Growth Forecast For Asian Sponsorship Market In 2018: US$10b In Reach

May 9, 2018

Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…

Economic Uncertainty Enshrouds Philippines in 2018

February 6, 2018

Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…

Take a look at ASN's Enhanced Website!

September 18, 2016

ASN has refreshed its website with a new look and reorganised its data and editorial content into an easier-to-consume layout.

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…

Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?

May 25, 2016

Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…

BREAKING NEWS: ASN releases ASN Annual Report 2014. Sponsorship grows at 7.3%

July 3, 2014

In 2013, the Asian Sponsorship marketplace grew 7.3% on the back of a large increase in deal volume. But the growth didn’t come from expected quarters… Sport is…

Asia Sponsorship sector to grow 10-12%: Sponsorship Report

June 15, 2009

Despite the global economic outlook for 2009, the Asia Sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about…