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Asics Seals A Novel Global Endorsement With A Dog
May 16, 2025
Popular Japanese sports brand Asics has appointed a rather novel endorsee recently; unveiling a global deal…
Asics Partners Djokovic In Global Youth Tennis Development
October 11, 2024
Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…
Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia
August 17, 2019
Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
Asics Expands Into India With Pace Endorsements
August 24, 2018
Indian fast bowling duo Jasprit Bumrah and Bhuvneshwar Kumar have become the sport’s first endorsees of Asics shoes in South Asia.
Asics Partners Beijing Half Marathon
November 2, 2015
Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.
Domestic Corporations Continue Backing Tokyo 2020
July 30, 2015
The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…
PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
April 7, 2015
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.
Rakuten joins Toyko 2020 Olympics Bid
August 13, 2013
Japanese based e-commerce giant Rakuten has become the latest corporation to partner Toyko’s bid to host the 2020 Olympic Games.
