Asian Games

Chinese Beauty Brands Banked On 19th Asian Games Partnerships

October 27, 2023

The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…

Philippines Eyes 2030 Asian Games Hosting Rights

December 19, 2019

The Philippines is poised to become the latest nation to enter the race to host the…

Asian Games Rolls Ahead With Familiar Sponsors

November 16, 2017

Sponsorship for the 18th Asian Games in Indonesia has been on the overdrive with a clutch of deals secured earlier this week.

Alisports Gets Serious About Asia’s eSports Scene

April 18, 2017

Alisports and the Olympic Council of Asia (OCA) will collaborate to bring eSports to the 2022 Asian Games in Hangzhou, according to a China Daily report.

Anta Ventures Into Football With Zheng Zhi Coup

July 7, 2015

Chinese national football team captain Zheng Zhi has scored a personal endorsement deal with Anta, according to domestic media reports.

IOC VP Rules Out Singapore As 2018 Asian Games Host

April 18, 2014

The International Olympic Committee's Vice President Ng Ser Miang believes the Olympic Council of Asia (OCA) must move quickly to find a new city to host the 2018…

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).

Samsung renews Asian Games sponsorship

November 9, 2012

Korean consumer electronics giant, Samsung has become a major sponsor of the 17th Asian Games to be held in Incheon in 2014.

2011 Asian sponsorship spend down due to lack of Mega Events

April 26, 2012

The upcoming Asia Sponsorship News Annual Report 2011 says that sponsorship spending was down 12% due to the absence of major events such as China's World Expo and…