February 7, 2024
Dubai-based luxury real estate developer, Sobha Realty, has secured a naming rights deal. With Premier League…
December 4, 2023
Chinese tyre manufacturer ZC Rubber have sealed a global partnership deal with Premier League leaders Arsenal…
January 29, 2023
Hong Kong based Web 3.0 platform Labs Group has scored a landmark sponsorship deal with leading…
July 30, 2020
Amazon-owned streaming service Twitch is growing its clout in traditional sports with a new deal to…
August 1, 2018
English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…
July 16, 2018
EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.
April 26, 2018
In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…
March 1, 2016
According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.
January 18, 2016
Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.
November 30, 2015
Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…