Apparel/Non-Sport

Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador  

December 9, 2025

Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…

Roger Vivier Expands K-Pop Yeji’s Endorsement 

December 3, 2025

French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…

Fendi Releases Music Video With Brand Ambassador Bang Chan

November 5, 2025

Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…

Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement 

October 15, 2025

Emerging Indian athleisure brand Oxpecker— co-founded by  then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…

Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership

October 13, 2025

After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…

Loewe Secures A Brace Of Celeb Endorsements In China 

September 30, 2025

LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…

Chinese Starlet Li Gengxi Becomes Face Of Miu Miu 

September 18, 2025

Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…

Gucci Lands Global Endorsement With Stray Kids’ Lee Know

July 2, 2025

Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …

Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N. 

January 28, 2025

Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…

South Korean Olympic Sensation Kim Ye-Ji Bags Balenciaga Endorsement

December 12, 2024

South Korean Olympic shooter Kim Ye-Ji continues to be trailblazer in the endorsement world.  After becoming…