Apparel/Non-Sport

Loewe Secures A Brace Of Celeb Endorsements In China 

September 30, 2025

LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…

Chinese Starlet Li Gengxi Becomes Face Of Miu Miu 

September 18, 2025

Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…

Gucci Lands Global Endorsement With Stray Kids’ Lee Know

July 2, 2025

Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …

Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N. 

January 28, 2025

Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…

South Korean Olympic Sensation Kim Ye-Ji Bags Balenciaga Endorsement

December 12, 2024

South Korean Olympic shooter Kim Ye-Ji continues to be trailblazer in the endorsement world.  After becoming…

Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador

October 10, 2024

British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…

Calvin Klein Goes The Familiar K-Pop Endorsement Route

October 2, 2024

Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…

Prada Scores Endorsement With K-pop girl group aespa’s Karina 

September 6, 2024

Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…

Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser 

August 9, 2024

Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser.  The…

Uniqlo Expands Its Deal With The International Tennis Federation (ITF)

July 25, 2024

Japanese apparel giant Uniqlo has expanded its long-term partnership with the International Tennis Federation (ITF). Under its…