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South Korean Olympic Sensation Kim Ye-Ji Bags Balenciaga Endorsement
December 12, 2024
South Korean Olympic shooter Kim Ye-Ji continues to be trailblazer in the endorsement world. After becoming…
Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador
October 10, 2024
British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…
Calvin Klein Goes The Familiar K-Pop Endorsement Route
October 2, 2024
Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser
August 9, 2024
Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser. The…
Uniqlo Expands Its Deal With The International Tennis Federation (ITF)
July 25, 2024
Japanese apparel giant Uniqlo has expanded its long-term partnership with the International Tennis Federation (ITF). Under its…
Burberry Signs Up Another Celebrity Endorser In Asia
May 14, 2024
British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…
Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser
February 20, 2024
Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador. …
Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet
December 18, 2023
American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…
Wrangler Enters The Asian Gaming Metaverse With Zepeto
December 11, 2023
Wrangler Jeans is collaborating with Naver owned Zepeto, Asia’s largest metaverse to launch a series of…
