Apparel/Non-Sport

Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N. 

January 28, 2025

Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…

South Korean Olympic Sensation Kim Ye-Ji Bags Balenciaga Endorsement

December 12, 2024

South Korean Olympic shooter Kim Ye-Ji continues to be trailblazer in the endorsement world.  After becoming…

Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador

October 10, 2024

British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…

Calvin Klein Goes The Familiar K-Pop Endorsement Route

October 2, 2024

Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…

Prada Scores Endorsement With K-pop girl group aespa’s Karina 

September 6, 2024

Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…

Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser 

August 9, 2024

Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser.  The…

Uniqlo Expands Its Deal With The International Tennis Federation (ITF)

July 25, 2024

Japanese apparel giant Uniqlo has expanded its long-term partnership with the International Tennis Federation (ITF). Under its…

Burberry Signs Up Another Celebrity Endorser In Asia

May 14, 2024

British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…

Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser 

February 20, 2024

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador.  …

Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet  

December 18, 2023

American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…