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Apparel/Non-Sport
Uniqlo Makes Emma Raducanu Its Latest Global Brand Ambassador
February 25, 2026
Japanese apparel behemoth Uniqlo has made tennis player Emma Raducanu its latest Global Brand Ambassador. The…
Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador
February 12, 2026
South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…
Prada Appoints Chinese Star Yang Mi As Its Latest Brand Ambassador
December 9, 2025
Prada has appointed Chinese actor Yang Mi has its latest celebrity endorser in China. The 39-year-old…
Roger Vivier Expands K-Pop Yeji’s Endorsement
December 3, 2025
French luxury footwear and accessories brand Roger Vivier has expanded K-pop idol Yeji’s role from a…
Fendi Releases Music Video With Brand Ambassador Bang Chan
November 5, 2025
Italian maison Fendi has released a new music project with K-pop group Stray Kids leader and…
Challenger Athleisure Brand Oxpecker Nets Indian Cricketer Washington Sundar’s Endorsement
October 15, 2025
Emerging Indian athleisure brand Oxpecker— co-founded by then 20-year-old entrepreneur Dev Raval in 2023— has clinched a…
Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership
October 13, 2025
After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…
Loewe Secures A Brace Of Celeb Endorsements In China
September 30, 2025
LVMH owned luxury label Loewe has struck a pair of endorsements with HK action film star…
Chinese Starlet Li Gengxi Becomes Face Of Miu Miu
September 18, 2025
Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…
Gucci Lands Global Endorsement With Stray Kids’ Lee Know
July 2, 2025
Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …
