amul

Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape

March 1, 2024

The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…

India Olympic Association Scores A Raft Of Deals Before Asian Games

September 19, 2023

Ahead of the upcoming Asian Games in Hangzhou, the Indian Olympic Association (IOA) has announced a…

Messi Led Argentina Attracts Asian Brands Before FIFA World Cup

October 19, 2022

The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…

India’s Olympic Hopes Get Double Boost

June 22, 2021

Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…

Amul Backs The Black Caps’ ICC Champions Trophy Campaign: Will More Indian Brands Follow Suit?

May 16, 2017

Indian dairy giant Amul has become the principal sponsor of the New Zealand cricket team for the upcoming ICC Champions Trophy.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

Indian Super League Sponsorship Revenues Tipped to Grow Almost 200%

September 16, 2015

Ahead of its second season, the Hero Indian Super League is expected to pull in USD15.1m in sponsorship revenues, up from about USD8.3m last year, said media planners…