June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
March 30, 2019
South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.
June 4, 2018
The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.
April 9, 2018
In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…
February 6, 2018
Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.
July 18, 2014
A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…
July 16, 2014
There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them
July 15, 2014
With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…
April 22, 2008
In preparation for the arrival of the Olympic Torch, the government of Pingyao in Shanxi Province is conducting a major clean-up of the city centre and the torch…
February 12, 2008
If you had been watching the football match between China and Iraq last week, one could easily be mistaken in thinking the match was held in Mainland China.