Ambush Marketing

IPL 2020 Sees Rise In Ambush Marketing

October 15, 2020

Ambush marketing in this season’s IPL has been in the spotlight as brands have been quick to latch…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Samsung Ambushes Rival Apple With Jimmy Fallon Content Campaign

March 30, 2019

South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.

Mastercard's 2018 FIFA World Cup Ambush Fail

June 4, 2018

The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

ASN Verdict: From the sublime to the ridiculous - Suarez bandwagoning

July 18, 2014

A week has almost passed but we are still recovering from the buzz and drama of the FIFA World Cup. Freakish scorelines on the pitch, topical memes created by…

ASN Verdict: “Havaianas FIFAWC Ambush: great in Americas; lame in Asia”

July 16, 2014

There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…