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Big Brands Cautious With Costly Celebrity Endorsements In India

October 21, 2016

This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.

Twitter Joins IPL's Fierce Digital Rights Race

October 17, 2016

The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.

E-Commerce Giant Disrupts With Music Festival Play In India

September 28, 2016

The race for consumer engagement among major e-commerce players in India is heating up this festive season.

India’s Branded Content Industry Boosted By Recent Partnerships

August 12, 2016

India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance

September 29, 2015

Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.

Amazon Wants A Slice Of India’s Booming Online Video Market

July 24, 2015

E-commerce behemoth Amazon will spend USD5b to make India its second largest market, including the launch of Amazon Prime and Amazon Instant Video platforms later this year, according…

Brands Gorge On Avengers Frenzy In India

April 22, 2015

Ahead of the release of Avengers: Age of Ultron in India this Friday, Walt Disney India has embarked on a marketing frenzy around the superhero tentpole.

Top 10 Indian Premier League (IPL) Trends Ahead of Season 8

April 6, 2015

Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…