Alibaba

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…

Cycling's "Ferrari" Eyes China With Sponsorship Play

October 7, 2016

Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.

China’s Web Drama Battle Spices Up As Wong Kar-wai Unfurls Big Budget Production

June 3, 2016

Hong Kong cinema’s arthouse darling Wong Kar-wai, is all ready to produce and co-direct a lavish, two-season web drama series.

Ali Music Partners Korea's SM Entertainment

February 15, 2016

Alibaba Group has acquired a 4% stake in leading Korean entertainment network, S.M. Entertainment in a deal worth USD29.8m.

FIFA’s Commercial Ambitions In China Ramp Up With Alibaba Partnership

December 9, 2015

Despite FIFA’s well-documented woes, it has sealed an 8-year partnership deal with Alibaba E-Auto for the Club World Cup, replacing long-term sponsor Toyota, which did not renew its…

Chinese Film Biggies Post Strong Revenue Growth Despite Stock Market Miasma

August 26, 2015

Despite a turbulent stock market slump and bleak outlook for the world's second largest economy, China's major film companies have all reported healthy figures for the first half…

Is Celebrity Endorsement The Best Option For Intel In China?

August 17, 2015

Ahead of the IAAF World Championship starting later this week in Beijing, Intel has secured endorsement deals with two Chinese athletes... but should they have bothered?

PayTM Bags BCCI Title Sponsorship In Landmark Deal

July 31, 2015

Indian e-commerce company PayTM has sealed a deal with the Board of Control for Cricket in India (BCCI) for title sponsorship rights to all of Team India's onshore…