Alibaba

Ant International Partners Tottenham Hotspur In A Global Deal

September 17, 2024

Chinese fintech major Ant International has struck a deal with English Premier League club Tottenham Hotspur. …

Ant Group Partners NBA China

February 22, 2023

NBA China has agreed a sponsorship deal with homegrown digital payments giant Ant Group. Through the…

Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”

February 11, 2021

The Chinese winter sports industry has seen a leap in retail-related sales with less than a…

Alipay Poised To Invest US$145m Into Chinese Women’s Football

July 10, 2019

Chinese payment platform Alipay has announced plans to invest one billion yuan (US$145.4 million) over the next decade to develop women’s football in China.

Lazada Plugs Shoppertainment Across Southeast Asia

March 21, 2019

As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.

NBA Deepens Alibaba Partnership

March 12, 2019

The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.

Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal

November 13, 2018

Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.

China Likely To Host 2019 and 2020 FIFA Club World Cup

July 18, 2018

FIFA President Gianni Infantino has told Alibaba owner Jack Ma that China has a “big chance” of hosting the 2019 and 2020 editions of the revamped FIFA Club…

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Report: SBI Reveals Difficulties Of Appraising eSports

November 4, 2016

While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…