Alcoholic Beverages/Beer

Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil

December 4, 2008

National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…

Goal TV Connects Tiger Beer with International Premier Leagues

October 30, 2008

Tiger Beer has signed up as title sponsor of Goal TV, a 24-hour football channel reaching markets across Asia. Through itâ€™s sponsorship of Goal TV, Tiger beer will…

Tiger Beer Brings Rock and Roll to Vietnam

October 24, 2008

Tiger Beer and the Australian Chamber of Commerce have come together to sponsor a rock concert in Hanoi. Rock has been a controversial genre in Vietnam with past…

Tsingtao Signs Multi-Year Sponsorship with NBA

August 26, 2008

Chinaâ€™s Tsingtao Brewery has signed a multi-year partnership deal with the US National Basketball League (NBA). The partnership will included both TV and internet campaigns broadcast in conjunction…

Everton to remove alcohol sponsor from playing strip

June 11, 2008

English Premier league club, Everton, is one of the first major sporting clubs to completely remove alcohol sponsorship from the kits, albeit only for replica playing and training…

SINGHA BEER REPLACE BUD AT MANCHESTER CITY

November 21, 2007

Further to last week report on new Asia sponsorship deals for Manchester City, the Premier League outfit has announced a three year, seven figure deal with Thailand beer…

TSINGTAO BREWERY COMMENTS ON CHINA OPEN SPONSORSHIP

September 27, 2007

Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…