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Alcoholic Beverages/Beer
Tiger renews street football naming rights deal
November 30, 2012
Asia Pacific Breweries has renewed its naming rights sponsorship of a Street Football tournament run by ESPN Star Sports Event Management Group.
Tsingtao signs major Chinese basketball sponsorship
November 28, 2012
Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.
Tsingtao sponsors Miami HEAT
December 22, 2011
Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…
Chang announces ESPN Star Sports deal
August 20, 2010
Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…
Singha beer considers English Premier League deals
July 1, 2010
Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…
Tiger Beer and Samsung Sponsor Premier League in Singapore
June 4, 2010
Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.
iris Singapore praise Tiger Beer commercial
May 3, 2010
Singapore based sports marketing agency, iris Singapore, has released details of a new marketing campaign for Tiger Beer involving football legend Wayne Rooney and refereeing icon Pierluigi Collina.
Tokyo Announces 17 Sponsors for Olympic Bid
August 21, 2009
Organisers of the Tokyo bid for the 2016 Olympics have announced they now have 17 Japanese companies serving as official sponsors.
Singapore: Carlsberg to Spend US$2 million During Festive Period
December 19, 2008
Carlsberg plans to spend US$2 million in Singapore in the coming months, with festive campaigns underway for Christmas, New Year, and Chinese New Year.
Sponsor May Stop Liverpool FC's Malaysian Match
December 17, 2008
Local laws will prevent English Premier League club Liverpool from playing in Malaysia unless they omit the Carlsberg logo from their jerseys. The team is set to play…
