Alcoholic Beverages/Beer

Bud backs Malaysia Dragons

December 11, 2012

Beer brand Budweiser, through its distributor Carlsberg Malaysia, has become a major sponsor of the Westports Malaysia Dragons, the country's professional basketball team that competes in the ASEAN…

Tiger renews street football naming rights deal

November 30, 2012

Asia Pacific Breweries has renewed its naming rights sponsorship of a Street Football tournament run by ESPN Star Sports Event Management Group.

Tsingtao signs major Chinese basketball sponsorship

November 28, 2012

Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.

Tsingtao sponsors Miami HEAT

December 22, 2011

Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…

Chang announces ESPN Star Sports deal

August 20, 2010

Thai beer brand Chang beer and Asia's leading sports broadcaster ESPN Star Sports have announced a partnership for the next three years. The partnership sees Chang enter a…

Singha beer considers English Premier League deals

July 1, 2010

Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…

Tiger Beer and Samsung Sponsor Premier League in Singapore

June 4, 2010

Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.

iris Singapore praise Tiger Beer commercial

May 3, 2010

Singapore based sports marketing agency, iris Singapore, has released details of a new marketing campaign for Tiger Beer involving football legend Wayne Rooney and refereeing icon Pierluigi Collina.

Tokyo Announces 17 Sponsors for Olympic Bid

August 21, 2009

Organisers of the Tokyo bid for the 2016 Olympics have announced they now have 17 Japanese companies serving as official sponsors.

Singapore: Carlsberg to Spend US$2 million During Festive Period

December 19, 2008

Carlsberg plans to spend US$2 million in Singapore in the coming months, with festive campaigns underway for Christmas, New Year, and Chinese New Year.