Alcoholic Beverages/Beer

INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE

May 30, 2014

Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…

Singha Becomes MotoGP's First Official Beer

May 1, 2014

The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal

December 11, 2013

Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.

Kingfisher Goes Kinglish

November 5, 2013

United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.

Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

Red Bull and Singha to sponsor 2013 ROC

July 19, 2013

Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…

Hsieh Su-Wei Set To Endorse Taiwan Beer

July 17, 2013

Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…

Carlsberg becomes Chinese Super League sponsor

April 4, 2013

Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).

Manchester United renews Singha deal

January 31, 2013

English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…