Register
to get articles and more to your inbox
News & insights
Archive
Directory
Alcoholic Beverages/Beer
Singha Becomes MotoGP's First Official Beer
May 1, 2014
The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…
INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC
March 18, 2014
With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.
Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal
December 11, 2013
Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.
Kingfisher Goes Kinglish
November 5, 2013
United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.
Singha Is Rugby World Cup’s Official Beer
October 28, 2013
Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…
Red Bull and Singha to sponsor 2013 ROC
July 19, 2013
Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…
Hsieh Su-Wei Set To Endorse Taiwan Beer
July 17, 2013
Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…
Carlsberg becomes Chinese Super League sponsor
April 4, 2013
Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).
Manchester United renews Singha deal
January 31, 2013
English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…
Bud backs Malaysia Dragons
December 11, 2012
Beer brand Budweiser, through its distributor Carlsberg Malaysia, has become a major sponsor of the Westports Malaysia Dragons, the country's professional basketball team that competes in the ASEAN…
