May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
May 1, 2014
The Thai beer brand Singha - the 3rd biggest beer brand by sponsorship spend in Asia - has announced a deal with Dorna Sport, MotoGP's commercial rights holder,…
March 18, 2014
With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.
December 11, 2013
Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.
November 5, 2013
United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.
October 28, 2013
Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…
July 19, 2013
Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…
July 17, 2013
Taiwanese’s tennis star Hsieh Su-wei is slated to endorse Taiwan Beer. The deal with Taiwan Tobacco and Liquor Co., the parent company of Taiwan Beer, is reportedly worth…
April 4, 2013
Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).
January 31, 2013
English Premier League club, Manchester United, has continued to flex its commercial muscles in Asia this time renewing a major deal with Thai beer Singha well before its…