May 12, 2016
Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…
May 10, 2016
Ahead of the Summer Olympics in Rio, state-owned Zhujiang (Pearl River) Brewery has continued to back the Chinese national basketball team as its official beer partner.
March 28, 2016
With football hogging the headlines in China, it was inevitable Yanjing Beer, the state-owned brewery, has chosen to renew its sponsorship deal with Team Dragon, the country’s national…
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
July 20, 2015
Emirates is widely tipped to replace Corona as the ATP’s lead sponsor from early 2016, according to numerous tennis insiders, with a deal believed to be worth at…
May 29, 2015
Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
March 31, 2015
The year’s edition of the Chinese Basketball Association (CBA) Final Series was a resounding success on all fronts, especially for its sponsors.
August 28, 2014
This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…
July 30, 2014
Global logistics giant DHL (DPWGn.DE) has become a partner of China’s top-tier club football competition, the Chinese Super League (CSL).