Alcoholic Beverages/Beer

Singha Chelsea FC

Singha Extends Long-Term Chelsea FC Partnership

July 11, 2019

Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.
Tiger Beer Antz

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…
Budweiser Experiences Be A King India

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
Beijing 2022 Beer Sponsors

Chinese Brews Reprise Beijing Olympics Sponsorship

December 18, 2018

Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.

Challenger Craft Beer Bira 91 Flexes Global Ambitions With ICC Deal

November 29, 2018

B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, have secured a five-year global partnership with the International Cricket Council (ICC).

Chang Continues Investing In Asia’s Fledgling Hip Hop Scene

August 7, 2018

Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

Chang Heats Up Branded Content Race In Southeast Asia

May 21, 2018

Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.

Vice Outlines India Gameplan

April 26, 2018

Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…

Ramsay Faces The Heat For Endorsing Weak Korean Brew

November 26, 2017

British chef Gordon Ramsay is known for his impeccable taste and surly screen persona but his latest beer endorsement in South Korea is not going down well there.