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Alcoholic Beverages/Beer
Asahi Super Dry Scores Arsenal FC Global Partnership
July 1, 2025
Japanese lager Asahi Super Dry has secured a landmark multi-year global partnership with North London Premier…
Tiger Beer Scores Another Premier League Club Partnership Deal
December 19, 2024
Heineken owned Tiger Beer, often known as Singapore’s oldest and most popular brew, has negotiated yet…
Tiger Beer Backs Manchester United In Latest Deal
October 21, 2024
Singapore’s oldest beer brand Tiger Beer has recently clinched a partnership with Premier League club Manchester…
Asahi Continues Investing In Rugby
August 20, 2024
Asahi Breweries has clinched a deal with rugby union’s 2024 Pacific Nations Cup tournament. Under the…
Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min
April 14, 2022
Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…
Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023
May 21, 2021
World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Parasite Fever Hits Major South Korean Brands
February 16, 2020
Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…
Budweiser Diversifies & Plans Deeper Cultural Partnerships In China
November 17, 2019
Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…
