Alcoholic Beverages/Beer

Tiger Beer Backs Manchester United In Latest Deal

October 21, 2024

Singapore’s oldest beer brand Tiger Beer has recently clinched a partnership with Premier League club Manchester…

Asahi Continues Investing In Rugby

August 20, 2024

Asahi Breweries has clinched a deal with rugby union’s 2024 Pacific Nations Cup tournament. Under the…

Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min

April 14, 2022

Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…

Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023

May 21, 2021

World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…

Budweiser Weaves Esports Into Drink Driving Campaign in China

October 23, 2020

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

Budweiser Diversifies & Plans Deeper Cultural Partnerships In China

November 17, 2019

Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.