Alcoholic Beverages

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

ASN INTERVIEW: THE ICC CHAMPION CUP'S IMPACT ON THE CHINESE & ASIAN MARKETPLACE

May 4, 2015

Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…

Smart Money On Manny’s Pants

April 30, 2015

With Manny hysteria taking over the Philippines ahead of the 36-year-old Southpaw’s fight with Floyd Mayweather this weekend, local telco behemoth Smart Communications has become one of the…

Chinese Baijiu Brand Finesses Into UK Market Using Classical Music

March 2, 2015

Chinese baiju (grain based spirit) brand Wuliangye has sealed a five-year USD750k sponsorship deal with the Philharmonia Orchestra (UK).

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…

Xiaomi Pumps In US$1 Billion For Content Creation

November 7, 2014

Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.

Domestic Sponsors Backing Beijing’s Winter Olympics Bid

September 2, 2014

Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…

Pro Darts comes to Asia for first time ever

August 12, 2014

The Professional Darts Corporation (PDC) have announced a fourth World Series of Darts event that will take place on August 15 & 16 at the Singapore Indoor Stadium,…