Alcoholic Beverages/Wine

Pernod Ricard Moves Ahead With Endorsements In India

March 16, 2022

Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…
La Liga bookmaker

La Liga Toasts Wine Deal In China Too

October 31, 2016

Spain’s elite football league, La Liga, has scored its first ever wine sponsorship deal with homegrown winery Marques del Atrio.
Chilean wine Vina Maipo Rakuten Japan Open ATP

MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament

July 7, 2016

Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.

Aussie Wine Partners Manchester City With An Eye On The Chinese Market

May 31, 2016

Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.

Pernod Anticipates Short-Term Stagnant Asian Market

March 31, 2014

French spirits group Pernod Ricard expects its profit in Asia to decline this year, particularly due to muted sales during the Lunar New Year period in China and…