Aishwarya Rai Bachchan

Content marketing Loreal

L’Oreal Reveals Content Marketing Secrets In India

October 18, 2018

L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.

Neerja Star Kapoor Brings On Her Bling Game

March 15, 2016

Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.