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Airtel & NDTV Launch World’s First Live Channel For Smartphones

October 16, 2018

Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.

Delhi Half Marathon Maintains Half Million Levels

October 12, 2018

Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.

India’s Next Top Model Season 3 Rolls On With Less Sponsors

November 1, 2017

MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.

Vivo Sprints Ahead In India’s Sports Sponsorship Market

May 9, 2017

Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).

Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors

August 15, 2016

Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

Latest BrandZ Study Reveals Localisation Is A Must In The Indian Market

September 10, 2015

The total value of India's top 50 brands has grown by a 33% since 2014, signaling the highest rate of growth in the decade long history of BrandZ…

Bharti Airtel Continues Backing Sri Lankan Tennis

June 17, 2015

The Sri Lankan subsidiary of Bharti Airtel, the world’s fourth largest mobile operator, is sponsoring the 100th edition of the Colombo Championships, an association that first started in…

Micromax Partners BCCI

September 3, 2014

India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…

BCCI Award Star India & ESPN Indian Cricket Title Sponsorship

October 4, 2013

The Board of Control for Cricket India (BCCI) has awarded Title sponsorship of all domestic tournaments and international matches played in India during the 2013-2014 season to Star…