AirAsia

AirAsia Seals Major ASEAN Football Federation (AFF) Deal

December 3, 2024

In a deal brokered by Sportfive, AirAsia has become the exclusive Official Airline of the ASEAN…

HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand

July 10, 2021

Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…

AirAsia Boosts Southeast Asian Pop Music Scene

September 24, 2020

Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

Vietjet Experiments With Esports; Snags Team Flash Deal

November 9, 2019

Vietnamese budget carrier Vietjet has secured a deal with Southeast Asian esports organisation Team Flash that will see…

AirAsia Rakuten Madrid Finals Revamped Davis Cup

AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals

October 1, 2019

AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…

AirAsia Jumps On Board Malaysian Football League Hype

March 8, 2019

AirAsia has once again gone down a Football route by partnering the Malaysian Football League (MFL) to become the exclusive official airline for the 2019/20 league season.

AirAsia and Vice Get Spicy With Branded Content Collab

July 5, 2018

Youth culture giant Vice has launched a new branded content travel video series for budget carrier AirAsia, aimed at promoting flights between Australia and India.

AirAsia Boosts Revamped AFF Suzuki Cup 2018

May 6, 2018

AirAsia has finally made the inevitable swoop into regional football sponsorship with the AFF Suzuki Cup 2018 as an official supporter of the bi-annual tournament.