AIA

CASE STUDY: The AIA Great European Carnival - A calculated risk

June 25, 2015

A partnership between AIA – the Asian insurance leader – and The Great European Carnival in Hong Kong earlier this year had as many twists and turns as…

Thailand’s Ad Spend Nosedives In 2014

January 16, 2015

Total advertising spend in Thailand for 2014 plummeted by 9.5% to USD3.13b from USD3.46b in 2013, mainly due to major advertisers holding back on spending in mainstream media,…

Financial Crisis Unlikely to Affect AIG's Asia Sponsorships

October 2, 2008

With numerous sponsorships across Asia, the possible collapse of AIG would herald financial uncertainty not only for investors, but also for scores of community, environmental and sporting organisations…