AIA

AIA Renews Football Deal In Singapore

March 4, 2021

AIA Singapore and the Football Association of Singapore (FAS) have renewed the insurer’s title sponsorship of…

AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia

October 29, 2020

Insurance giant AIA is poised to leverage on its partnership with English Premier  League club Spurs…

Insurance Giant Taps Spurs and Dugout For Branded Content Campaign

May 29, 2020

Insurance giant AIA is set to leverage on its partnerships with Spurs and Dugout to distribute…

AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League

December 20, 2019

AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
AIA Spurs Dugout

Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia

November 3, 2019

The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
toyota thailand hilux-3

Thailand Sponsorship Market Grew By A Promising 19% In 2018

February 3, 2019

ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
AIA Aaron Kwok

AIA Adds Aaron Kwok to Beckham in Endorsement Team

November 30, 2018

AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…
asia-middle-east-leads epl shirt deals

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…

Chinese Liquor Brand Invests In U20 National Football Team

November 7, 2017

Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.