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AI (Artificial Intelligence)
Meituan Scores A Viral Hit With Lu Xun Campaign
June 12, 2026
China’s leading delivery app Meituan recently activated a successful campaign in Shanghai with Lu Xun, one…
Alibaba Group Partners UEFA
June 3, 2026
Chinese e-commerce behemoth Alibaba Group has clinched a major partnership with UEFA. Through the multi-year partnership, Alibaba…
Google Clinches Late 2026 ICC Men’s T20 World Cup Partnership
February 6, 2026
At the eleventh hour, tech behemoth Google has struck a partnership with the ICC to back…
Puma Tackles Southeast Asia With Virtual Influencer
March 19, 2020
Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
AirAsia Experiments With Virtual Influencer Miss AVA
March 7, 2020
AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…
NBA Drums Up Fan Engagement With AI
November 29, 2019
The National Basketball Association (NBA) has partnered with digital start-up GameOn to create a new chatbot…
Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda
September 14, 2019
Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.
FMCG Giant P&G Gets Techy With Consumer Insights
January 11, 2019
FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…
L’Oreal Trumpets AI For Marketing Efforts
March 20, 2018
Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.
Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon
August 21, 2017
Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.
