AI (Artificial Intelligence)

Puma Tackles Southeast Asia With Virtual Influencer

March 19, 2020

Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…

AirAsia Experiments With Virtual Influencer Miss AVA

March 7, 2020

AirAsia has unveiled a virtual influencer named Miss AVA, an evolution of its chatbot named AVA…

NBA Drums Up Fan Engagement With AI

November 29, 2019

The National Basketball Association (NBA) has partnered with digital start-up GameOn to create a new chatbot…

Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda

September 14, 2019

Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.

FMCG Giant P&G Gets Techy With Consumer Insights

January 11, 2019

FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…

L’Oreal Trumpets AI For Marketing Efforts

March 20, 2018

Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.

Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon

August 21, 2017

Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.

PHD Gets Inventive With AI For Lux Campaign In China

May 3, 2017

PHD China - the Omnicom Media Group agency - is banking on artificial intelligence (AI) to enable the integration of content consistently across multiple online video channels.

Baidu Guns For AR Dominance

March 2, 2017

Major Chinese search engine Baidu is poised to invest in AR beyond brand marketing to the travel, architecture and healthcare industries, as it diversifies from its online advertising…