Adtech

League of Legends (LoL) Launches In-Game Sponsor Ads

May 28, 2020

Riot Games has announced a new digital sponsorship banner that will appear during League of Legends…

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

Case Study: Oreo Runs 360 Campaign With Spider-Man in SEA & Boosts Sales

October 1, 2019

Mondelez has successfully leveraged Marvel's release of "Spider-Man: Far From Home", activating the Oreo brand around the movie. Engagement is up across several markets in Southeast Asia: more…

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…

FIFA Considers Sponsorship For VAR Breaks

May 9, 2019

FIFA is exploring the yet-to-be-tapped sponsorship potential afforded by the ‘Video Assistant Referee’ (VAR) tech by selling lucrative rights of up to US$130m for the unscripted match breaks.

Spotify Ties Up With Unilever On Voice-Led Branded Campaigns

May 7, 2019

Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.

Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads

January 27, 2019

Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.

Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020

October 25, 2018

Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…

Knorr Experiments With In-Video Ad Insertion in HK Drama

September 21, 2018

Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.