June 22, 2015
In a momentous week for Chinese football, ASN understands that RSE Ventures-owned pre-season football tournament International Champions Cup (ICC), slated for its debut in China, has finalised several…
May 4, 2015
Boasting European football's powerhouses, the International Champions Cup (ICC) has redefined pre-season football friendlies for clubs, fans and sponsors. Asia is getting its first glimpse of the exciting…
March 26, 2015
Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…
February 16, 2015
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.
January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
October 29, 2014
Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.
September 22, 2014
Chinese ICT giants Huawei has unveiled kit sponsorship deals with Atletico Madrid and Galatasaray.
June 10, 2014
Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.
May 27, 2014
Chinese tech giant Huawei has become an official partner of Eredivisie champions Ajax Amsterdam as well as a business partner of the club’s homeground Amsterdam ArenA.
February 25, 2014
The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.