361 Degrees

Chinese Firms Drive 2018 Asian Games Sponsorship Revenue

November 10, 2017

Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Major Chinese Sports Brands Hedge On Rio Olympics Partnerships For Global Awareness

August 3, 2016

Just like Adidas and Nike, the major players in China’s sportswear landscape have made a beeline for Rio 2016 with high-profile official sponsorship deals.

361° Sponsors Badminton Cup

June 18, 2009

Just days after announcing plans to spend the proceeds of its IPO on sponsorships, Chinese sportswear brand has sponsored the Quanzhou Enterprise Badminton Tournament, known as the 361Â°…

Apparel company 361 Degrees to Spend IPO Proceeds on Sponsorship and Branding

June 15, 2009

China's third largest sportswear manufacturer, 361 Degrees will use the proceeds of its initial public offering to fund a series of branding and sponsorship campaigns and to increase…