2024 Summer Olympics

Interview: T1 Founder Mark Harrison, The Brainchild Of SponsorshipX

August 2, 2024

SPX Paris 2024, an international edition of T1’s partnership marketing forum, kicks off next week on…

Toyota Poised To End Olympic Sponsorship After Paris 2024

May 29, 2024

Japanese carmaker Toyota is going to end its massive sponsorship deal with the International Olympic Committee…

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).