2022 Winter Olympics: Beijing

Shougang Group Regenerates 2022 Winter Olympics

June 8, 2018

The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.

Mengniu Gets Big On Football Sponsorship Ahead Of World Cup

February 27, 2018

Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.

Chinese Supplements Brand Bets On Winter Sports To Raise Awareness

September 20, 2017

Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…

Chinese Electrical Retail Giant Scores Asian Ice Hockey Partnership

December 8, 2015

Chinese electrical appliance retailer GOME has become a primary sponsor of the 2015/16 Asia League Ice Hockey (ALIH) season.

Domestic Sponsors Backing Beijing’s Winter Olympics Bid

September 2, 2014

Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).