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2020 Summer Olympics: Tokyo
Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal
December 18, 2018
British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.
Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020
October 25, 2018
Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…
Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?
September 19, 2018
Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.
Schooling Continues Endorsement Spree, Scores Yakult Deal
May 15, 2018
Probiotics beverage Yakult has bagged a celebrity endorsement with Singapore’s first Olympic Gold medalist Joseph Schooling until 2020.
Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy
December 12, 2016
With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.
WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
Malaysian Hockey Dreams Of Tokyo 2020 With Mega Partnership Deals
December 16, 2015
Despite the tepid sponsorship market in Malaysia, the Malaysian Hockey Confederation(MHC) continues to attract long-term partnerships to grow the sport in the nation.
Continental Hedges On Football To Boost Presence In Asia
November 16, 2015
Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…
Mazda Poised For La Liga Title Sponsorship
October 13, 2015
Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
