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2020 Summer Olympics: Tokyo
Study: Japan’s GDP To Drop By 1.4% If Tokyo 2020 Is Cancelled
March 11, 2020
Cancelling this summer’s Tokyo 2020 Olympic Games because of the COVID-19 outbreak would see Japan’s annual…
COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar
February 29, 2020
There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Japanese Arm of Boston Consulting Group Backs Tokyo 2020
November 17, 2019
Boston Consulting Group K.K (BCG Japan) has been announced as a Tokyo 2020 official supporter, taking…
Intel To Showcase Tech Innovations In Tokyo 2020: Esports Still High On Agenda
September 14, 2019
Intel has revealed a raft of technology partnerships ahead of Tokyo 2020, including plans to run an independent esports tournament before the Summer Olympics.
Tokyo 2020 Partner Pasona Inks One-Year Gymnastics Deal
July 23, 2019
Japanese employment and staffing solutions company Pasona Group has signed a one-year sponsorship deal with the International Gymnastics Federation (FIG).
Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020
July 2, 2019
The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
Tokyo 2020 First To Feature Official Anime Short
June 13, 2019
Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
Dentsu Set To Boost Sport Climbing Profile Before Tokyo 2020
March 13, 2019
Dentsu has won media and marketing rights to the International Federation of Sport Climbing's (IFSC) events ahead of the sport’s debut at the Tokyo 2020 Olympic Games.
