2019 Rugby World Cup: Tokyo

World Flair Continues Backing Asian Rugby

October 16, 2020

World Flair has renewed its official kit and apparel supplier deal with Asia Rugby, the governing…

Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue

February 1, 2020

Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…

Report: Japanese & Aussie Fans Are Most Nuts About Rugby World Cup

September 11, 2019

Rugby fans from Japan and Australia are the most enthusiastic in APAC, according to a new study from Near, a location-based customer profiling company.

Japan Tips 2019 Rugby World Cup To Boost Economy By US$4.1b

August 21, 2019

Organisers of the 2019 Rugby World Cup in Japan are expecting the tournament to bring US$4.1b in economic benefits to the country.

Beleaguered Toshiba Poised To Sell Rugby Team In 2020

November 16, 2018

Toshiba is mulling to sell its famed rugby team after the 2019 Rugby World Cup as part of its streamlining strategy, according to reports.

Mastercard Focuses On Experiential Marketing

July 21, 2018

Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…

UAE’s Rugby Scene Gets A Boost From Long-Term Partner

July 19, 2016

With Asian rugby’s gradual emergence into the global spotlight in recent years (e.g. development and sponsorship of rugby grass roots efforts in China, upcoming 2019 Rugby World Cup…