2018 Winter Olympics: Pyeongchang

Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador

December 1, 2015

The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

Kookmin Boost Korean Bobsleigh & Skeleton National Teams In Difficult Market

May 12, 2015

Ahead of the PyeongChang Winter Olympics in 2018, the Korean Bobsleigh and Skeleton Federation has secured a three-year sponsorship deal with domestic bank KB Financial Group to boost…

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

Korean Air Flies in Much-needed Sponsorship Aid for Underperforming Pyeongchang

March 18, 2015

Korean Air has signed on as an official tier one partner for the 2018 Olympic and Paralympic Games in Pyeongchang.

Korea Ski Association Strikes Sponsorship Bonanza

January 23, 2015

The infrastructure shortcomings of 2018 Winter Olympic and Paralympic Games in Pyeongchang might have hogged the headlines in the recent week, but there was some reprieve for the…

KT Becomes First Corporate Sponsor of PyeongChang 2018

July 1, 2014

The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).