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2018 Winter Olympics: Pyeongchang
Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal
December 18, 2018
British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.
Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue
April 17, 2018
Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…
Hyundai Shows (VERY) Dark Side At Winter Olympics Activation
February 12, 2018
While most automobile brands lack punch for their global sporting event activations, Hyundai has rewritten the script for 2018 PyeongChang.
Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian
February 9, 2018
Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.
Airbnb Strikes 2018 PyeongChang Winter Olympics Deal…But Where Are The Bookings?
November 24, 2017
In a first for the crowd accommodation platform, Airbnb has moved into sports marketing in Asia as the official accommodation partner of next year’s Winter Olympic Games in…
McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure
June 16, 2017
The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.
Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?
March 31, 2017
Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…
Huawei Gets Busy For 2018 PyeongChang Winter Olympics
February 14, 2017
With less than a year left for the PyeongChang Winter Olympics, Chinese telco giant Huawei has started work on the fixed-line network infrastructure.
K-Pop’s Winners For The Rio Olympics
August 11, 2016
While the 12,500-strong atheletes in Rio are familiar with the leading role Samsung has in the Olympics…how has K-pop fared with the Olympics?
Korean Tourism Finally Gets on Board Pyeongchang 2018 Bandwagon
December 22, 2015
Pyeongchang 2018 has signed a Memorandum of Understanding (MoU) with the Korea Tourism Organisation (KTO) to establish a partnership with the tourism industry and help promote the Winter…
