2018 FIFA World Cup

Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue

April 17, 2018

Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…

Luis Suarez Scores Another Asian Brand Endorsement Deal

March 28, 2018

Uruguay and FC Barcelona’s striker Luis Suarez has scored yet another endorsement deal in Asia, this time with challenger Chinese mobile phone brand GOME.

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal

March 9, 2018

Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…

Mengniu Gets Big On Football Sponsorship Ahead Of World Cup

February 27, 2018

Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Continental Hedges On Football To Boost Presence In Asia

November 16, 2015

Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for the 2019 edition…