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2018 FIFA World Cup
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Vatti Gets Patriotic With Recent Team China Deal
October 9, 2018
Chinese kitchen appliance maker Vatti has become the latest sponsor of the Chinese National Football team, following a deal with the Chinese Football Association last week.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports
July 5, 2018
With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
Mastercard's 2018 FIFA World Cup Ambush Fail
June 4, 2018
The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.
Chinese Kitchen Appliance Maker Vatti Backs Thierry Henry
May 24, 2018
French great Thierry Henry has scored a lucrative Chinese sponsorship ahead of the FIFA World Cup in Russia.
Chinese Furniture Maker Der Set To Back Argentina’s WC Campaign
May 10, 2018
Sohu owned online football media platform Zutan Oumei Hui has reported a landmark sponsorship deal between Chinese wooden furniture and floor maker Der and the Argentina Football Association…
Egyptian Govt Resolves Mo Salah’s Image Rights Row
May 2, 2018
Egypt Football Association’s head honcho has apologised to the nation’s superstar Mohamed Salah for a dispute over image rights, highlighting the clout of the 25-year-old Liverpool winger.
