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2015 SEA Games
Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games
May 26, 2019
Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Singaporean Millennials Can’t Recall SEA Games Sponsors
August 29, 2017
A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…
Forecast: How Will Singapore’s Sponsorship Market be hit by the Impending Recession?
May 25, 2016
Dark clouds of recession are hovering over Singapore as the manufacturing and services industries are on a wane while corporate debt levels are at a record high. We…
Japanese Telco Makes Odd Sponsorship Move Outside Japan
March 30, 2016
One of Japan's largest telcos has made a surprise move in sponsoring its first ever platform outside Japan, in a market dominated by home-grown, state-related telcos... Why??
ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle
September 3, 2015
ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…
CASE STUDY: Singtel, the SEA Games & Sponsorship in General
July 13, 2015
Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)
June 18, 2015
With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…
SEA Games latest benefactor of "J-Wave" of Sponsorship
May 13, 2015
The Singapore SEA Games Organising Committee (SINGSOC) has received a surprise USD754k cash sponsorship boost from Osaka-based machinery manufacturer Kubota for the biennial sporting meet.
Singapore Youth Swimming Attracts Domestic Sponsorship
March 16, 2015
Domestic financial institution, Singapura Finance, has inked a six-figure deal to become the new title sponsor of the annual Singapore National Age Group Swimming Championships for the next…
