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2012 Summer Olympics: London
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
Major Chinese Sports Brands Hedge On Rio Olympics Partnerships For Global Awareness
August 3, 2016
Just like Adidas and Nike, the major players in China’s sportswear landscape have made a beeline for Rio 2016 with high-profile official sponsorship deals.
Acer to leave Olympic stable after London
June 8, 2012
Taiwanese technology company, Acer Inc will end its worldwide Olympic sponsorship after the London Games as the IOC looks to review its technology sponsorships.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
