2008 Summer Olympics: Beijing

Pingyao Government Prohibits Non-Sponsor Advertising

April 22, 2008

In preparation for the arrival of the Olympic Torch, the government of Pingyao in Shanxi Province is conducting a major clean-up of the city centre and the torch…

EXCITEMENT AND POSITIVE OLYMPIC ATTITUDE CHINA POLL REVEALS

March 11, 2008

The Ogilvy Group in China and Millward Brown ASCR have collaborated to produce a poll on overall excitement in the lead up to the coming Olympics.

AUSTRALIAN COMPANY TO MANAGE OLYMPIC BASKETBALL ARENA

February 12, 2008

Brisbane based venue management specialists AEG Ogden will manage the Beijing Olympic Basketball Arena, after forming a strategic partnership with the Beijing Wukesong Culture and Sports Centre (BWCSC)…

New Balance Continues Sponsorship of Modern Pentathlon in Beijing

December 7, 2007

Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.

Ping An provides $13m of Insurance to star Liu Xiang

November 28, 2007

The Ping An Insurance Company of China, has provided Chinese Olympic hurdler, Liu Xiang, with $13.3 million worth of insurance.

INTERVIEW: SURGE IN SPORTS MARKETING SPEND EXPECTED IN ASIA

July 5, 2007

Sports marketing group Total Sports Asia (TSA) has predicted that expenditure on sports marketing in Asia will surge by 20% from US$15 billion this year to US$18 billion…

SPORT AND ART FUNDING FOR HONG KONG

December 4, 2006

Hong Kong will receive a $40 million injection into its Arts & Sport Development Fund and another $70 million in recurrent spending to support elite athletes, according to…