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2008 Summer Olympics: Beijing
Tokyo 2020 Scores Record Domestic Sponsorship Haul: Almost 3x Beijing 2008
June 28, 2019
The Tokyo 2020 Olympic and Paralympic Games have generated in excess of US$3b in domestic sponsorship revenue, a new record for the quadrennial event and almost 3x the…
Chinese Brews Reprise Beijing Olympics Sponsorship
December 18, 2018
Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.
Domestic Sponsors Backing Beijing’s Winter Olympics Bid
September 2, 2014
Beijing’s bid to host the 2022 Winter Olympics has been boosted after securing sponsorship from eight major Chinese corporations.
Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil
December 4, 2008
National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…
Olympic Sponsorship Drives Unexpected Growth for McDonalds
September 11, 2008
McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…
Coca-Cola Finishes Top of Olympic Performance Index
August 24, 2008
Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.
Title Sponsor Imminent for Bird's Nest Stadium
August 23, 2008
The National Stadium Co Ltd in China has confirmed that it is in negotiation with as many as seven domestic and international companies for naming rights to the…
VISA Awarded Monopoly Over Olympic Venues
August 1, 2008
BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…
Latest from R3 & CSM: Coca-Cola Dominates Olympic Marketing
July 11, 2008
New research recently released by R3 and CSM shows that Coca-Cola and Yili Milk continue to dominate the Olympic marketing arena.
Government Releases New Rules for Outdoor Ads
July 1, 2008
The Chinese Government's new rules regarding outdoor advertising have been finalised this week, with city governments across China publishing the national control plan. Governments released the Beijing Olympic…
