• ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at info@asiasponsorshipnews.com for a demo...

  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

01/10/2014 - India Gets Serious About Native Ads
Native advertising has been the buzzword in the global ad world but its influence in India has been nascent…But this is soon to change with …

30/09/2014 - Chinese Celebrities Can Boost Kenya’s Tourism
Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, …

29/09/2014 - Turkish Airline Partners Japanese Basketball League
The fledging professional basketball landscape in Japan has received a major boost from Turkish Airlines.

26/09/2014 - Atletico de Kolkata Scores Aircel Partnership
Atletico de Kolkata, a franchise in the new Indian Super League (ISL) football tournament, has secured a key partnership deal with Indian mobile network provider …

25/09/2014 - Jackie Chan Takes Over Son’s Endorsement Duties
International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

24/09/2014 - All Things Hair (ATH) Takes Off In The Philippines
All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands*, has debuted with much fanfare in …

23/09/2014 - Much Ado About Chang
While the Thai government has recently announced the tightening of the “Alcohol Control Act (2008)”, including a blanket ban on alcohol sponsorship, recent events are …

22/09/2014 - Huawei Dives Deeper Into European Club Football
Chinese ICT giants Huawei has unveiled kit sponsorship deals with Atletico Madrid and Galatasaray.

19/09/2014 - Tencent Gets Ambitious With Film Unit
Chinese online giant Tencent has become the latest tech company to enter the film business with the launch of subsidiary, Tencent Movie Plus.

18/09/2014 - Jaguar Partners Nishikori
US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

17/09/2014 - Kings XI Punjab Scores Two New Partners
Pepsi IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

17/09/2014 - We're Hiring! Head of Revenue needed, with a strong entrepreneurial M.O.
To accelerate ASN's growth globally we are looking to hire a Global Sales & Partnerships Director based in our Singapore HQ to join …

16/09/2014 - Ranbir Kapoor Clocks Tag Heuer Partnership
Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

15/09/2014 - Hyundai Renews Olympique Lyonnais Sponsorship
Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.

12/09/2014 - BREAKING NEWS: Asian Sponsorship & Branded Content booming in 2014
After a solid but unremarkable growth in 2013 - at 7.3% - ASN's mid-year forecast shows that Asian Sponsorship is enjoying a bumper year with …

Sponsorship Index
3,090,070,081
Total USD value invested this year
Deal Tracker
99,611
Number of deals in Sponsorship Database
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Should there be stricter rules on brand exposure in television shows in Asia?
 
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