• ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at info@asiasponsorshipnews.com for a demo...

  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....


19/09/2014 - Tencent Gets Ambitious With Film Unit
Chinese online giant Tencent has become the latest tech company to enter the film business with the launch of subsidiary, Tencent Movie Plus.

18/09/2014 - Jaguar Partners Nishikori
US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

17/09/2014 - Kings XI Punjab Scores Two New Partners
Pepsi IPL Season 7 runners-up Kings XI Punjab, which is competing in this season’s Champions League T20, has secured two new partners.

17/09/2014 - We're Hiring! Head of Revenue needed, with a strong entrepreneurial M.O.
To accelerate ASN's growth globally we are looking to hire a Global Sales & Partnerships Director based in our Singapore HQ to join …

16/09/2014 - Ranbir Kapoor Clocks Tag Heuer Partnership
Bollywood A-lister Ranbir Kapoor is the latest Asian star to join the coterie of celebrity ambassadors for Swiss watch brand Tag Heuer.

15/09/2014 - Hyundai Renews Olympique Lyonnais Sponsorship
Korean car manufacturer Hyundai has renewed its shirt sponsorship deal with French Ligue 1 team Olympique Lyonnais for the next two years.

12/09/2014 - BREAKING NEWS: Asian Sponsorship & Branded Content booming in 2014
After a solid but unremarkable growth in 2013 - at 7.3% - ASN's mid-year forecast shows that Asian Sponsorship is enjoying a bumper year with …

12/09/2014 - Raai Laxmi Endorses Kochi International Fashion Week
South Indian actor Raai Laxmi is the latest celebrity ambassador of the annual Kochi International Fashion Week, which takes place from today to September 14 …

11/09/2014 - Motul Title Sponsors MotoGP’s Japanese Race
French oil and lubricants brand Motul has secured  title sponsorship of the Japanese leg of the MotoGP World Championship.

10/09/2014 - Dad, Where Are We Going? Goes Kiwi
Two hundred minutes of New Zealand’s landscapes, people and activities is slated to feature in the second season of China’s most popular reality television show, …

09/09/2014 - Mary Kom Biopic Packs Punch With Brands
The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.

08/09/2014 - SEA Games 2015 Seals Fourth Partner
Local communications and design firm Kingsmen Creatives becomes the official venue planning partner for next year’s SEA Games in Singapore.

05/09/2014 - Worldwide Holdings Continues Selangor Masters Partnership
Worldwide Holdings* renews its title sponsorship deal with Selangor Masters for the seventh consecutive year.

04/09/2014 - Under Armour Title Sponsors Singapore Ultimate Open 2014
American sports wear brand Under Armour has sealed its maiden event partnership deal in Southeast Asia with the Singapore Ultimate Open 2014.

03/09/2014 - Micromax Partners BCCI
India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India …

Sponsorship Index
Total USD value invested this year
Deal Tracker
Number of deals in Sponsorship Database
ASN Jobs

ASN Pulse

Should there be stricter rules on brand exposure in television shows in Asia?
Site optimised for Chrome and Firefox
ASIASPONSORSHIPNEWS (ASN) is a division of Asia Media Partners Pte Ltd which is incorporated in Singapore.
Company number: 201115483Z. ©2011 ASIASPONSORSHIPNEWS. All rights reserved.