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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

25/11/2014 - Garuda On Board With AFL’s Brisbane Lions
Indonesia’s national carrier Garuda, one of Asia’s most recognised brands, has become the Brisbane Lions official shorts sponsor for the 2015 season.

24/11/2014 - Disney Eyes China’s Content Market
In a move to cement its position in China’s burgeoning content market, Walt Disney Co. has expanded the portfolio of its 15-year partnership with state-owned …

24/11/2014 - Singapore bank DBS seeks "originality" in its Sponsorship platforms
At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.

21/11/2014 - Sponsorship on The Agenda For Jakarta Muay Thai Tournament
Naksoo Muay Thai Fight, an international tournament scheduled to take place at the Pertamina Simprug Sports Hall in Jakarta on December 6, aims to highlight …

20/11/2014 - Godrej Drops Celeb Brand Ambassador Aamir Khan
Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.

19/11/2014 - Brooklyn Nets Hop On The Chinese Bandwagon
Fresh from its pre-season tour in Shanghai and Beijing last month, NBA franchise Brooklyn Nets has sealed partnership deals with a pair of Chinese firms …

18/11/2014 - Funny or Die Gets An Asian Spinoff
Be Funny Studios, a partnership with the Will Ferrell co-founded comedy website "Funny or Die", Creative Artists Agency and Korean public relations firm Prain, was …

17/11/2014 - DBS Banks On SEA Games & Marina Regatta
The 28th SEA Games inches closer to its USD40 m target following a partnership agreement with DBS Bank, which becomes the seventh corporate sponsor of …

14/11/2014 - OUE Renews Singapore Open Title Sponsorship
In a move to lift Singapore’s badminton scene, local property developer OUE Limited has renewed its title sponsorship of the Singapore Open until 2017, in …

13/11/2014 - Youku Tudou Bags The Voice Kids Exclusive Rights
Following its deal with Endemol to produce China’s Big Brother, China’s largest online video giant Youku Tudou, has snagged exclusive rights to produce a Chinese …

12/11/2014 - Adidas Scores Brace With JFA Kit Deal
The Japan Football Association (JFA) has renewed its kit sponsorship deal with global sportswear and equipment giant Adidas.

11/11/2014 - INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health
The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the …

10/11/2014 - NBA Partners Globe Telecom in Philippines Content Deal
The NBA has sealed a multi-year partnership with Globe Telecom to offer the NBA League pass to the Philippine telco giant’s subscribers in an effort …

07/11/2014 - Xiaomi Pumps In US$1 Billion For Content Creation
Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly …

06/11/2014 - INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship
Global beverage giant Coca-Cola (KO.N) is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight …

Sponsorship Index
4,423,433,426
Total USD value invested this year
Deal Tracker
103,173
Number of deals in Sponsorship Database
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Should there be stricter rules on brand exposure in television shows in Asia?
 
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