TIGHTER TRADING: Untangle the trading landscape of Non-traditional Media in Asia with ASN's Analytics. Email us at firstname.lastname@example.org for a live demo or watch our walkthrough video
OPPORTUNITIES: Use ASN’s Analytics to spot all sorts of outlier trends and investment opportunities. Mass participation athletic events are one such break-out having grown 15% (CAGR) for the last four years straight
TREND ANALYSIS: Celebrity Endorsement is still the number 1 'type' of Non-traditional investment in Asia.... but another type almost overtook it in 2014. Can you guess which...? Subscribe today to find out
BUSINESS PLANNING: ASN's big data allows for macro market sizing. EG. ASEAN and South Asia are roughly the same size, but each cluster is 3.5x smaller than North Asia. Does that change your business plan?
BRAND INTEL: Pitch more effectively by knowing the insights behind brand investment in Asia. ASN has 12,500 brands in its data including the contact details of over 1600 decision makers
MARKET MOVERS: Non-sport related investment has crept up on Sport in the last few years. The split is now 60/40%... find out in whose favour by calling ASN for advice
AFC Champs League Shirt Snub Causes Unwanted Controversy In Chinese Sports Sponsorship Industry
Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, is suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League …
GroupM’s Branded Content Biz In China Grows By 207%, Generates Almost USD10m Revenue This Year
While the Chinese economic slowdown continues to batter the media industry, particularly in the traditional landscape, GroupM’s content business in the country has been an …
Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship
Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and …
Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?
With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional …
Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction
Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids …
Chinese Basketball League’s Timekeeping Shenanigans Becomes A Battlefield For Swiss Brands
Following a three-year hiatus, Swiss watch brand Tissot has returned as the official timekeeper of CBA, China's elite basketball league, in a new five-year deal.
Ceat Keeps Spending Big On Indian Cricket…But Isn’t It Time To Diversify?
In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.
English Premier League Mid-tablers Secure Indian Partner
Midlands-based EPL football club West Bromwich Albion has secured an agreement with India’s national carrier as their official regional airline sponsor.
Continental Hedges On Football To Boost Presence In Asia
Fresh from its sponsorship of the 2015 AFC Asian Cup in Australia early this year, tyre maker Continental has renewed its ties with AFC for …
Challenger Brand Creative Gets Heady With Valencia CF Partnership
With the global headphones market industry expected to peak at USD11.3b in 2017, brands in the category have been coming up with innovative ways to …
OUE Doubles Down in Racquet Sports After DBS Flip-Flops
Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of Singapore Slammers, the city-state’s team for the next …
Myanmar Open Gets A Makeover With Japanese Collabs
Following a two-year hiatus, the Myanmar Open will return next February with a new title sponsor in Japanese real estate developer and rental company Leopalace21.
Le Vision And Dark Horse Comics Aim High With Content Partnership
Le Vision Pictures, the American wing of China’s LeTV, has partnered with Dark Horse Comics to adapt and develop six Chinese-language graphic novels into films.
Chinese Super League Energises With Red Bull... But Which Can is it?!
The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.
Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with …
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