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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

24/10/2014 - BRI Title Sponsors Indonesia Open
Indonesia’s oldest national bank, Bank Rakyat Indonesia (BRI) is backing the 2014 Indonesia Open, the nation’s oldest golf tournament.

23/10/2014 - Asia Travel Corporation Partners Aston Villa
EPL team Aston Villa has sealed a deal with Hong Kong-based Asia Travel Corporation as the club’s Official Far East Online Travel Partner.

22/10/2014 - Linglong Tyre Partners FSV Mainz 05
Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre …

21/10/2014 - Marquee Rugby Match In Sports Hub Cancelled
The pitch woes in Singapore’s revamped National Stadium have forced the cancellation of next month’s titanic clash between Maori All Blacks and Asia-Pacific Barbarians.

21/10/2014 - Two Chinese Corporate Giants Set To Collaborate
Alibaba Pictures, the movie unit of the Chinese e-commerce behemoth, will collaborate with Hengdian World Studios, to set up a film and TV company.

20/10/2014 - Kelloggs India takes stake in Branded Content production
While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's …

17/10/2014 - FEATURE: SMEs moving into Sport in Singapore in numbers
Earlier this week, Singaporean furniture brand Lorenzo (LRZI.SI) made a surprise announcement that it was venturing into Sponsorship. This news came as a surprise …

16/10/2014 - Huma Qureshi Endorses Oriflame
Rising Bollywood starlet Huma Qureshi has become the face of colour cosmetics line from Swedish brand Oriflame in India.

15/10/2014 - Vietnamobile Partners Chelsea FC
English Premier League pacesetter Chelsea FC has recently announced a three-year deal with Vietnamobile as its official mobile network services partner in Vietnam.

14/10/2014 - Universal Studios Set To Open Theme Park In Beijing
Universal Studios will open a US$ 3.3 billion theme park in the Chinese capital in 2019, the US-based company announced with its Chinese partner, Beijing Shouhuan …

13/10/2014 - Ozone Group Sponsors Chennaiyin FC
Hero Indian Super League (ISL) team Chennaiyin FC has announced homegrown real estate developers Ozone Group as their primary sponsor for the inaugural season of …

10/10/2014 - Saif Ali Khan Endorses Olympic Gold Quest (OGQ)
Bollywood star Saif Ali Khan, 44, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of …

09/10/2014 - Sockatyes Partners La Liga
The La Liga’s governing authority (LFP) has announced a partnership with Chinese football accessories company Sockatyes.

08/10/2014 - Cartier Forays Into Branded Content With CNN
Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.

07/10/2014 - Nissan Endorses FIA Global Road Safety Programme
The FIA, international motorsport's governing body, has sealed a partnership with Nissan to promote road safety across the world.

Sponsorship Index
4,034,832,503
Total USD value invested this year
Deal Tracker
101,557
Number of deals in Sponsorship Database
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