• TIGHTER TRADING: Untangle the trading landscape of Non-traditional Media in Asia with ASN's Analytics. Email us at info@asiasponsorshipnews.com for a live demo or watch our walkthrough video

  • OPPORTUNITIES: Use ASN’s Analytics to spot all sorts of outlier trends and investment opportunities. Mass participation athletic events are one such break-out having grown 15% (CAGR) for the last four years straight

  • TREND ANALYSIS: Celebrity Endorsement is still the number 1 'type' of Non-traditional investment in Asia.... but another type almost overtook it in 2014. Can you guess which...? Subscribe today to find out

  • BUSINESS PLANNING: ASN's big data allows for macro market sizing. EG. ASEAN and South Asia are roughly the same size, but each cluster is 3.5x smaller than North Asia. Does that change your business plan?

  • BRAND INTEL: Pitch more effectively by knowing the insights behind brand investment in Asia. ASN has 12,500 brands in its data including the contact details of over 1600 decision makers

  • MARKET MOVERS: Non-sport related investment has crept up on Sport in the last few years. The split is now 60/40%... find out in whose favour by calling ASN for advice


06/10/2015 - Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia
Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.

05/10/2015 - ASN Interview: Mondelez Focusing On “Big Media” Sponsorship Platforms For Growth
The term “emerging giant” sounds oxymoronic, but FMCG holding company Mondelez [MDLZ.OQ] – the confectionery and snacks business of Kraft Foods – is …

01/10/2015 - Philippine Basketball Gets A Moneyball Makeover With Sportradar
The Philippine Basketball Association (PBA) has partnered with Sportradar, which becomes the sporting authority’s official data partner.

02/10/2015 - Haptik Partners Mumbai City FC As Indian Start-Ups Stamp Their Presence On Sporting Landscape
Homegrown chat-based personal assistant Haptik has secured a sponsorship deal with ISL football club Mumbai City FC ahead of its sophomore season in the nation's …

30/09/2015 - ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan
Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is …

29/09/2015 - Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline …

25/09/2015 - Money Lender Backlash Responsible For Korean Actor Severing Endorsement Ties With Financial Group
Korean actor Ko So Young, 42, has apologized for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended …

24/09/2015 - Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China
Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market …

23/09/2015 - Mobile Content Primed For Growth In India: Education, Investment, Innovation & Integration Are The Keys
The latest study, conducted by Warc and The Mobile Marketing Association (MMA), revealed 75% of Indian marketers are allocating 10% or under from …

23/09/2015 - ASN Interview: Malaysian Football CEO Divulges On Sea Change in Commercial Operations
Malaysian national football is a tale of two halves. On the pitch, their national team as been in the abyss. Off the …

21/09/2015 - Indosat Hedges On Exclusive European Football Content To Usurp Telkomsel & XL Axiata
Indonesian telco Indosat has sealed official telecom partner deals with three of Europe's club football giants - Arsenal, Barcelona and Inter Milan. The undisclosed, two-year …

18/09/2015 - ASN INTERVIEW: Filmmakers & Media Agencies Getting Real About Asia’s Branded Content Market
Branded Content has been a buzzword in the Asian creative industry over the past few years…However, the 64m dollar question remains as to whether the …

18/09/2015 - Bon Jovi Asian Tour is Livin' on a Prayer
American rockstar Jon Bon Jovi has toured Asia in the past, but it seems this time he's tripping up on social taboos and letting down …

16/09/2015 - Brands Want A Slice Of The Hot Indian Super League, Sponsorship Revenues Tipped to Grow Almost 200% From Last Season
Ahead of its second season, the Hero Indian Super League is expected to garner USD15.1m in sponsorship revenues in up from about USD8.3m last year, …

15/09/2015 - Thailand Tipped For SVOD First Wave Revolution, Local Content Industry Also Poised For Boom
Free-to-air and pay-TV presently dominate Thailand's entertainment industry but streaming video on demand (SVOD) is slated to become an emerging sector, with ten players jousting …

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