MARKET MOVERS: Asian Motorsports is hitting the skids in 2013. Deal values are running at 93% of 2012 despite an increase in deals. F1's share of Motorsports has also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans.... More info. >>
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out More info. >>
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans More info. >>
BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report More info. >>
TRENDS: Basketball has exploded in Asia over the last 3 years, and China is the biggest driver, claiming a 71% share of all spend in Asia. For more trends and benchmarks, delve into ASN's Analytics dashboard More info. >>
UPSETS: Cricket toppled football as the most invested sport in '11/'12, most of that came from South Asia. Our Deals Database can reveal many more insights about sport and non-sporting platforms... More info. >>
Myanmar Football Federation Secures Sponsorship Deal
Ahead of the 27th SEA Games form December 11 to 22, Myanmar football has received a significant sponsorship boost from Qatari telco company Ooredoo.
Burberry Risk Losing Signature Tartan Print Rights In China
According to China Daily, iconic British fashion label Burberry risks losing exclusive rights to its famous tartan print in China.
King’s Cup Golf Tournament Scores More Sponsors
King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of …
EXCLUSIVE INTERVIEW: How the biggest sponsorship deal in South-East Asia was done!
Last week ASN reported on the groundbreaking deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) …
X-Bionic Becomes Title Sponsor of 2014 Venus Run
Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Athletic Association’s (SAA) …
Hallyu It Girl Clara Scores MTG Deal
Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador …
INSIGHT: Lanvin Forays Into China’s E-Commerce Scene
French couture label Lanvin has ventured into an e-flagship store on Shangpin.com, a popular Chinese shopping portal.
Hrithik Roshan Unveils His Own Menswear Label
Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal to exclusively manufacture, launch and retail his clothing brand HRX– Push Your …
OgilvyEntertainment & Entgroup Launch BEAM in China
OgilvyEntertainment China and Chinese entertainment research agency Entgroup have launched the Ogilvy Branded Entertainment Assessment Model (BEAM) in China.
Indian Sports Management Agencies Court Young Cricketers
The likes of Rhiti Sports and, Gaames Unlimited, Professional Management Group and NSE are banking on turning young Indian cricketing talents into stars.
INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship
Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point …
Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
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