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BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report
SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans
MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....
Hyundai Gets Arty With Bloomberg
Global business news giant Bloomberg has sealed a three-year partnership with Korea’s Hyundai Motor Company to produce Brilliant Ideas, a new global television series on …
MLB Continues Batting For Youth As It Expands In China
Unlike the more aggressive expansion strategies by major European football leagues and the National Basketball Association (NBA), Major League Baseball (MLB) has taken a more …
100Plus Goes For Samba Magic
Chelsea’s Brazilian attacking midfielder Oscar, 23, will join endorsement magnet and international football legend Pele, in promoting 100Plus isotonic drinks across Malaysia.
China’s Muay Thai Scene Gets A Sponsorship Fillip From Newbie
China’s Muay Thai industry has received a sponsorship boost from an unlikey source; Nanjing based China United Travel, which specialises in developing and operating hot …
Dafabet Eyes Thailand & China As It Renews Everton Deal
Asian online betting and gaming company Dafabet has renewed its partnership with English Premier League football club Everton, which began in 2012.
LeTV Banking On A-List Directors For New Smartphone
Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong …
More Than A Gold Toilet For Nishikori
Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.
ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications …
World Taekwondo Federation (WTF) Secures Record Sponsorship
The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.
Bangladesh Football Boosted By Manyavar Sponsorship
Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in …
PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership
Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.
Top 10 Indian Premier League Trends Ahead of Season 8
Ahead of the season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, Group M ESP, one of the biggest dealmakers in entertainment …
ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, …
Coca-Cola India Tipped To Acquire Equity Stake In IPTL
Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising …
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