ASN 2.0 IS LIVE! Behind the little red "Deals & Industry Analytics" box above lies ASN's sparkling new Dashboard for all your Branded Content & Sponsorship planning and trading. Email us at firstname.lastname@example.org for a demo...
BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more insights? Subscribe to the ASN Annual Report (coming soon in 2014)
SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report, coming soon...
CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out
MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans
MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....
Societe Generale Partners SCC International Rugby 7s
European financial services giant Societe Generale has secured a two- year deal to become the title sponsor for the Singapore Cricket Club (SCC) International Rugby …
Manchester United Scores Chinese Wellness Partner
Club football behemoth Manchester United has secured another first in its commercial reach. This time it has collaborated with IVC in a multi-year deal as …
Huawei Spending Spree Continues; Racks up first US Deal
Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.
Branded Property Gains Ground In Malaysia
Kuala Lumpur is set to be home to yet another branded mixed-use luxury development following the announcement of phase one of the 8 Conlay project, …
Arsenal & Markets.Com Target Asia
ASN subscriber Arsenal FC has announced a deal with Markets.com, one of the world’s fastest growing Forex and CFD trading providers, as an official partner.
Linglong Tyre Partners FSV Mainz 05
Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre …
Marquee Rugby Match In Sports Hub Cancelled
The pitch woes in Singapore’s revamped National Stadium have forced the cancellation of next month’s titanic clash between Maori All Blacks and Asia-Pacific Barbarians.
Two Chinese Corporate Giants Set To Collaborate
Alibaba Pictures, the movie unit of the Chinese e-commerce behemoth, will collaborate with Hengdian World Studios, to set up a film and TV company.
Kelloggs India takes stake in Branded Content production
While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's …
FEATURE: SMEs moving into Sport in Singapore in numbers
Earlier this week, Singaporean furniture brand Lorenzo (LRZI.SI) made a surprise announcement that it was venturing into Sponsorship. This news came as a surprise …
Vietnamobile Partners Chelsea FC
English Premier League pacesetter Chelsea FC has recently announced a three-year deal with Vietnamobile as its official mobile network services partner in Vietnam.
Universal Studios Set To Open Theme Park In Beijing
Universal Studios will open a US$ 3.3 billion theme park in the Chinese capital in 2019, the US-based company announced with its Chinese partner, Beijing Shouhuan …
|Should there be stricter rules on brand exposure in television shows in Asia?|