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  • BRANDED CONTENT: Reality, Variety shows and Gameshows make up 62% of all investment into formats in Asia with Reality leading the way on 28%. Need more macro insights? Check out the ASN Annual Report

  • SPORTS: Guess which sport is back on the top of the pile for sponsorship spend (2013)?! Our Analytics Dashboard lets you see category leaders, as does our ASN Annual Report

  • CELEBRITY & TEAM endorsements are gaining even more momentum in Asia. While 2012 showed flat growth over 2011, ASN has tracked 15% more deals in 2013. But WHICH types of celebrities are the most popular? Subscribe today to find out

  • MUSIC: As the music industry reinvents itself, it is pulling in more sponsorship revenue each year. The average concert sponsorship deal has increased to USD126k in 2013. Understand platform dynamics when you subscribe to one of ASN's Professional Plans

  • MARKET MOVERS: Asian Motorsports hit the skids in 2013. Deal values finished at 94% vs. 2012 despite a 23% increase in deals. F1's share of Motorsports also crashed from 85% to 77%. Keep track of trends in Asia with ASN's Professional plans....

NEWS

04/03/2015 - KBO Seals New Title Partner
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.

03/03/2015 - Sohu Invests In Saturday Night Live Remake Rights For China
Online video portal Sohu is set to partner Lorne Michaels’ Broadway Video to adapt long running satirical sketch show Saturday Night Live for Chinese audiences.

02/03/2015 - Wuliangye Sponsors UK’s Philharmonia Orchestra
Chinese baiju (grain based spirit) brand Wuliangye has sealed a five-year USD750k sponsorship deal with the Philharmonia Orchestra (UK).

27/02/2015 - ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance
Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in …

26/02/2015 - Real Estate Company Backs Indian Shuttlers
Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.

25/02/2015 - Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO
A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.

24/02/2015 - Black Knight Backs Sri Lanka Cricket
Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the …

23/02/2015 - Sponsorship Fillip For Philippines Youth Tennis
Globe Telecom and Head Philippines have sealed a partnership deal for the 17th HEAD Graphene XT Junior Tennis Satellite Circuit, which runs from March 10 …

20/02/2015 - Telco Partners Chiang Rai FC
Thailand’s second largest telco service provider, Total Access Communication (DTAC) has secured a sponsorship deal with Chiang Rai United FC for the 2015 Toyota Thai …

19/02/2015 - Canon Partners Toyko 2020
Canon joins fellow domestic giants Asahi Breweries and telco NTT as a gold partner of the Tokyo 2020 Olympic and Paralympic Games.

18/02/2015 - Mohun Bagan Faces Sponsorship Woes
One of Asia’s oldest football clubs, Kolkata-based Mohun Bagan faces a funding crisis, despite its status as the most well-supported and successful team in India.

17/02/2015 - Tata Power Sponsors Shweta Galande
In its bid to improve the development of homegrown sporting talents, Tata Power has sealed a deal with budding female professional golfer Shweta Galande as …

16/02/2015 - Huawei Rings In Mexican Football Partnership
Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a …

13/02/2015 - Patriotism Reigns In Great Eastern’s S-League Sponsorship Renewal
Great Eastern Life has renewed its co-title sponsorship of the S-League for another two seasons. This takes the insurer's sponsorship of Singapore's professional football league …

12/02/2015 - ASN INSIGHT: ASEAN FAs Make History by Outsourcing Commercial Rights
It has been a lively start to Asia’s football scene in 2015, as football administrations across the region are actively seeking to outsource

Sponsorship Index
1,131,802,368
Total USD value invested this year
Deal Tracker
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Number of deals in Sponsorship Database
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Should there be stricter rules on brand exposure in television shows in Asia?
 
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