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INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia
July 13, 2016
Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…
After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market
September 9, 2015
Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.
Nike Birdies Two Young Chinese Golfers
June 19, 2013
Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…
Nike extends AFC sponsorship
May 15, 2012
Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.
Nike sponsors Vietnam SEA Games tennis squad
November 9, 2011
Sports apparel and equipment giant, Nike, has become a major sponsor of the Vietnam Tennis Federation and will back the nation's tennis team in the upcoming Southeast Asian…
Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
Nike signs ambassador deal with Japanese MMA fighter
February 22, 2011
Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…
Nike Becomes CBA Official Match Ball Sponsor
July 20, 2009
Nike has signed a deal with Infront China, becoming the official match ball sponsor for the China Basketball Association's 2009-2010 Season.
Nike Offers Annual US$15 million to Chinese Super League
February 18, 2009
According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…
Vietnam Football Federation Ends Li Ning Sponsorship and Signs on with Nike
November 7, 2008
The Vietnam Football Federation is set to end its contract with Chinese sportswear company Li Ning, and has signed a new sponsorship deal with Nike.
Nike+ Human Race Raises $1 million In Taipei
September 4, 2008
Last weekend’s Nike+ 10K Human Race was held in cities around Asia and the world, including Singapore, Seoul, Shanghai and on Mt Fuji. The race in Taipei saw…
Nike Secures Advertising Despite Restrictions
July 30, 2008
While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.
Nike's Sponsorship Brings R&D Challenges
July 18, 2008
As a sponsor of 22 Chinese sporting associations, Nike has taken on the biggest design challenge in company history.
Nike Responds to Rumours of Contract Breach
April 20, 2008
Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…
NIKE AND ADIDAS BATTLE FOR SUPREMACY IN CHINA
April 8, 2008
Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…
