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New Balance
New Balance Mobile Game Resonates With Gen Z Consumers
August 8, 2019
Sport apparel and footwear brand New Balance has engaged young consumers in multiple markets earlier this year through a mobile game.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
New Balance Targeting Specific "Gamechangers" Audience for Growth
February 17, 2018
American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.
Breast Cancer Awareness Run Draws International and Local Japanese Sponsors
October 3, 2008
GE Healthcare, U.GOTO Florist, Paradigm, NWA and New Balance have come together to sponsor Run for the Cure, a run to raise money for and awareness of breast…
New Balance Continues Sponsorship of Modern Pentathlon in Beijing
December 7, 2007
Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.
