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Mercedes Benz
Petronas Renews F1 Mercedes Team Deal
October 20, 2022
Formula 1 team Mercedes has renewed a new multi-year title sponsorship extension with the state-owned oil and…
Report: China's eSports Market To Reach US$1.5B in 2020
July 2, 2018
A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.
How Is Mercedes Performing In The Asian Sponsorship Race?
June 24, 2018
Mercedes-Benz is set to spend over a billion dollars on paid media globally in 2018, but how is the brand performing across the Asian sponsorship landscape? We dive…
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Brands Look at Alternative Real Estate Channels to Reach Affluents in India
May 26, 2017
Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.
Huajin Securities Partners New WTA Tournament In China
October 8, 2015
The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…
ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
April 2, 2015
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…
Mercedes-Benz Names Shanghai Arena
December 8, 2009
Mercedes-Benz has signed a ten-year deal to sponsor a US$280 million stadium, set to be completed for the next year’s Shanghai World Expo.
Mercedes-Benz becomes Official Vehicle of China Open
August 29, 2008
Beijing Benz-DaimlerChrysler Automotive Co (BBDC) has this week become a principal sponsor of the China Open tennis championship, to be held from the 20-28 September.
