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Dhoni signs new management deal
July 16, 2010
Indian cricket captain Mahendra Singh Dhoni has signed with sports and management firms Rhiti Sports Management and Mindscapes One in a three-year deal worth approximately Rs 200 crore.…
MasterCard partners Zain Saudi League
July 16, 2010
MasterCard Worldwide has signed on with the Zain Saudi League to become the official card of the competition. The three-year sponsorship deal sees MasterCard gain naming and exclusivity…
Murugappa Sponsors All-India Hockey Tournament
July 16, 2010
Murugappa Group has once again taken title sponsorship of an all-India hockey tournament currently underway in Chennai. Now in its 86th edition, the tournament will this year be…
Samsung continue backing of Korean Speed Skating
July 15, 2010
Samsung Group has signed a four year, KRW2.1 billion deal with three Korean speed skaters in an effort to prepare them for the 2014 Winter Olympics in Russia.
Nestle to sponsor Vietnam Swans Australian Football Squad
July 15, 2010
Nestle owned, La Vie Water has become the Official National Supplier of Water for the Vietnam Swans. The deal covers both events and training sessions in Hanoi and…
AirAsia Lotus Deal Announced
July 15, 2010
Further to last week’s article, Air Asia X and Lotus as expected, officially announced a partnership during the British Formula 1 Grand Prix held at Silverstone over the…
Mahindra Satyam Partners NBA and Singapore Youth Games
July 14, 2010
After withdrawing from sponsorship of the 2014 World Cup, Mahindra Satyam will provide technology services to the Singapore Youth Olympics and the NBA. The company’s term as official…
McDonald's Japan Stands by Sumo Wrestlers
July 14, 2010
McDonald's Japan will continue providing prize money for Sumo tournaments despite widespread withdrawal of sponsorship from other firms. McDonald's plans to provide prize money for the upcoming Nagoya…
Mixed reaction to Tottenham split jersey offer
July 13, 2010
The decision by English Premier League club, Tottenham Hotspur to offer two jersey sponsorships loosely based on audience region has received a mixed reaction from leading sponsorship consultants…
UK corporate hospitality set to boom
July 13, 2010
UK-based market researcher, Global Industry Analysts (GIA) says the UK corporate hospitality market will hit $2.2 billion by 2015 following the London Olympics, and the recovery of high-end…
Vinaphone Sponsors International Photography Contest
July 12, 2010
Top Vietnamese mobile phone service provider Vinaphone will sponsor an international photography competition in Ha Noi. Known as the Golden Moment photo contest and organised by the Viet…
JPSI Sponsors India's Only F1 Driver
July 12, 2010
Jaypee Sports International will sponsor Indian F1 driver Karun Chandok beginning at the weekend's British Formula One Grand Prix.
United Breweries Sponsors Season's Richest Race
July 9, 2010
United Breweries has taken title sponsor of the Kingfisher Derby, set to be held at India's Bangalore Turf Club. Billed as India's "King of all Derbies", the Kingfisher…
Air Niugini Sponsors Cricket PNG
July 9, 2010
Air Niugini has become a sponsor of Cricket PNG, providing support to the national team and to the development cricket in New Guinea. The Air Niugini sponsorship will…
Changan Ford Sponsors Hello! Hollywood
July 9, 2010
China's Changan Ford has taken title sponsorship of Hello! Hollywood, a weekly television series bringing entertainment news to Chinese audiences.
Xtep Takes Title of Birmingham-Hong Kong Match
July 9, 2010
Chinese sportswear manufacturer Xtep has become the title sponsor of the Hong Kong League XI Birmingham City Invitation Match. To be known as the Xtep Cup, the match…
Celcom XPAX provides stability to Borneo Rainforest Festival
July 7, 2010
Borneo’s Rainforest World Music Festival (RWMF) has received further corporate backing with telecommunications giant Celcom XPAX the latest business to become a sponsor. At a presentation of the…
Peak enter tennis market through WTA deal
July 7, 2010
Chinese sports company Peak has signed a five- year deal with the Women’s Tennis Association (WTA) to become its official shoe and apparel partner in Asia-Pacific. The partnership…
New major sponsor for Pakistani Football
July 7, 2010
The Pakistan Football Federation (PFF) has received a timely boost, with Sialkot’s Vision Technologies Corporation Limited (VTCL) signing on as its official kit and ball sponsor. The deal,…
AirAsia tipped to switch to Lotus
July 7, 2010
F1 team Lotus look set to add another sponsor to its 2010 car with team boss Tony Fernandes’ AirAsia airline expected to come aboard as early as this…
FIFA Confirms Mahindra Satyam Role for 2014
July 7, 2010
FIFA representatives have confirmed they will engage retiring sponsor Mahindra Satyam as official IT service provider for 2014 World Cup in Brazil. While sponsoring this year’s World Cup…
Blue Mountain Sponsors AFC Presidents Cup Finals in Myanmar
July 7, 2010
Blue Mountain soft drinks will be the main sponsor of the upcoming Asian Football Confederation President's Cup Finals in Rangoon. The Burma Football Federation has announced the partnership,…
Liverpool FC sends marketing gun to Soccerex Asia
July 6, 2010
English Premier League club Liverpool FC is sending its head of commercial, Ian Ayre, to the Soccerex Asian to speak about the importance of Asia to the club.…
Oman Air targets European market through transatlantic yacht race
July 5, 2010
Oman Air has become the major sponsor of the Oman Sail yacht Majan which will compete in the Route du Rhum, a high profile transatlantic single-handed 4,000-mile yacht…
Sponsorship and product placement more resilient than traditional advertising: research
July 5, 2010
Event sponsorship and product placement budgets have weathered the economic downturn far better than traditional advertising and marketing, according to new research by US based PQ Media. The…
OneAsia finalises broadcast agreement with Japan
July 5, 2010
The Asia-Pacific region men’s professional golf tour, OneAsia, has finalised new broadcast arrangements with Jupiter TV which will see its tournaments broadcast in Japan on cable and satellite…
IPL Sponsor Unable to Use Slogan
July 2, 2010
IPL title sponsor DLF is currently taking legal measures against the use of its slogan ‘Building India’ by engineering company Larsen & Tourbro. Larsen & Tourbro makes use…
Top IT Brands Support SME Development in Malaysia
July 2, 2010
Top global IT brands are backing plans by the Kuala Lumpur and Selangor Chinese Chamber of Commerce to support the growth of local SMEs. A one-day seminar entitled…
Marketers unable to answer the key question of value
July 1, 2010
Sponsorship and event marketers want to measure the success of their sponsorship initiatives but the majority fail to set objectives and struggle to develop meaningful metrics, according to…
Singha beer considers English Premier League deals
July 1, 2010
Thai brewer Singha Corporation is close to finalising major deals in the UK with two English Premier Leagues clubs one rumoured to be Manchester United. It is understood…
