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Indonesian Youth Football Gets A Hand From PSG
December 5, 2016
French football kingpin Paris Saint-Germain (PSG) is expanding its footprint in Indonesia, one of Asia’s largest football markets, with its latest project.
Emerging Electronics Brand Haier Continues Investing In Fight Sports
November 29, 2016
Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…
DBS Rides On Sachin Mania & YouTuber Jose Covaco In India
November 23, 2016
DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.
Milo Banks On FC Barcelona To Engage Asian Children
November 22, 2016
Fresh from scoring a massive shirt sponsorship deal with Japan’s Rakuten, FC Barcelona has bagged a new global partnership with FMCG giant Nestle.
Vivo Replaces Korean Star During Hallyu Embargo
November 21, 2016
Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.
Tinder Swipes Right Into Bollywood
November 16, 2016
Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
Zippo Lights Up In Bollywood
November 11, 2016
After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.
Kohli Continues His Impressive Endorsment Streak In 2016
November 9, 2016
Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.
Anta Knocks Out Nike With Pacman Play
November 7, 2016
At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…
Manchester United Sleeps Tight With Chinese Bedding Partner
November 1, 2016
While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…
La Liga Toasts Wine Deal In China Too
October 31, 2016
Spain’s elite football league, La Liga, has scored its first ever wine sponsorship deal with homegrown winery Marques del Atrio.
Tag Heuer Upsets Incumbent Local Watch Sponsor; This Time in Japanese Football
October 26, 2016
Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.
Leading Chinese TV Maker Partners NBA's Minnesota Timberwolves
October 25, 2016
China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.
Japan Airlines Tees Up For The First PGA Tour Tournament In The Country
October 19, 2016
Japan’s national carrier has been unveiled as the inaugural title sponsor of the 2017 PGA Tour Champions event in the country.
Chinese Basketball Clubs Unveil New Partnerships Despite Woes
October 18, 2016
Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…
Malaysian Hockey Looks To Rebuild Glory Days With Sponsorship Boost
October 17, 2016
The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…
Vivo Dislodges ZTE To Partner NBA China
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
ANA Splashes On Quirky Branded Content Partnership With Great Big Story
October 11, 2016
Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.
Local Steel Heavyweight Backs Rio Sensation PV Sindhu
October 10, 2016
The first Indian female to win a silver at the Olympics has scored a blue-chip sponsorship deal with state enterprise Vizag Steel.
Cycling's "Ferrari" Eyes China With Sponsorship Play
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
Emerging Insurance Player Partners Foxes For Brand Awareness
October 5, 2016
Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.
Challenger Household Appliances Brand Partners Malaysian Badminton Club
October 4, 2016
Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.
Volleyball's "Iron Hammer" Becomes Endorsement Darling In China
October 4, 2016
Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.
E-Commerce Giant Disrupts With Music Festival Play In India
September 28, 2016
The race for consumer engagement among major e-commerce players in India is heating up this festive season.
Latest Kohli Endorsement Comes Across As Insincere
September 19, 2016
Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.
Manchester City Score Global Robot Partnership From Chinese Tech Firm
September 14, 2016
Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…
Inaugural Cambodian Games Scores Major Corporate Sponsors
September 12, 2016
Cambodia’s first ever National Games - which will take place from October 25 to November 5 - looks poised to score two small but significant sponsorships worth a…
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
