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Star India Ups The Ante In Kabaddi Investment
March 27, 2017
Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…
Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape
March 24, 2017
Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.
Malaysian Basketball Boosted By Private Sponsorship Deals
March 21, 2017
Ahead of the 2017 KL SEA Games, Malaysian basketball has scored a brace of lucrative private sponsorship deals to bolster its preparations.
French Tennis Sponsors TV Star... But The Sport Softened In 2016
March 16, 2017
The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.
Leading Asean Rum Nets A Landmark NBA Partnership
March 14, 2017
Leading Filipino spirits maker Tanduay has scored a first for an ASEAN brand through its partnership with NBA’s Brooklyn Nets, which has point guard Jeremy Lin in its…
Staid Brands Back Ultra Singapore to Add Coolness
March 10, 2017
Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.
Oppo Splashes A Massive US$162m For Team India Sponsorship
March 7, 2017
Oppo Mobile is poised to replace broadcasting giants Star India as the official sponsor of the Indian cricket team from April, winning the five-year rights package for a…
Outlier Deal sees Shipping Firm Pump More Cash into Table Tennis
March 1, 2017
Chinese shipping firm Seamaster is an almost unheard of company, but it's emerging as a regular backer of international table tennis. But what are its motivations?
Japanese Investment Giant Pitches In With World Baseball Classic
February 27, 2017
Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.
La Liga Partners Emerging Fantasy Sports Platform, Ballr
February 23, 2017
Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.
Insurance Giant Dribbles Into Asia’s Football Sponsorship Market
February 22, 2017
The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.
Pepsi Max Fizzes With Global Content Partnership For UCL
February 10, 2017
PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Rockets Continue Being Top Drawer For Chinese Brands
February 7, 2017
Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.
Emerging Bank Bowls Ahead With India’s Blind Cricketers
February 6, 2017
IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.
VH1 Supersonic Grows Sponsorship Revenue By 200%
February 3, 2017
Viacom 18’s VH1 Supersonic, one of the hottest EDM festivals in India, has claimed to double its sponsorship value since its launch in 2013.
Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams
February 2, 2017
The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.
Accor Hotels Splashes On Branded Content In Asia
January 31, 2017
Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.
Challenger Asian Audio Brand Scores Cricket Superstar
January 30, 2017
The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.
Malaysian Telco Pounds Ahead With One Championship Partnership
January 26, 2017
ONE Championship has renewed its partnership with Tune Talk, Malaysia’s largest mobile prepaid service provider, ahead of a blockbuster event in Kuala Lumpur next month.
Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal
January 24, 2017
Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…
Toyota Continues Bankrolling Thai Football
January 23, 2017
Automobile brand Toyota continues its long-term strategy in Thailand’s football industry and consolidates position as market leader.
KL Sports City Scores Telco For Malaysia's First Naming Rights Deal
January 17, 2017
Ahead of Malaysia’s 60th year of independence, the newly revamped KL Sports City has secured a major, long-term naming rights deal with Asian telco Axiata, brokered by Total…
Thai Energy Drink Invests In Local Football
January 16, 2017
Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.
Uber Hails The Man Utd Connection
January 13, 2017
Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.
Tencent Cements Presence In Thailand’s Digital Content Scene
January 5, 2017
China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.
Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports
January 4, 2017
The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…
Music Streamer Deezer Strikes A Chord With EPL Giant
December 14, 2016
Brands sponsoring popular playlists of music streaming platforms has been on the rise. However, Paris-based Deezer has rewritten the narrative by striking a partnership with an EPL powerhouse.
Audemars Piguet Gets Arty For China
December 9, 2016
Art and luxury brands have always been a compatible match, so it’s no surprise to see high-end Swiss watchmaker Audemars Piguet extending its influence in China’s contemporary art…
Hisense Nets Another Sporting Partnership
December 7, 2016
Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.
