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Battle of The Idols For Fast Food Giants In China
June 30, 2017
McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.
Vivo Spends A Whopping US$330m To Retain IPL Title Rights
June 28, 2017
After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…
Niche or desperate...? Huawei's Sponsorship Strategy in South Asia
June 22, 2017
Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…
Thailand's Sailing Scene Boosted By Investment From Leading Pizza Franchise
June 20, 2017
Thailand largest pizza fast food restaurant The Pizza Company, which is part of The Minor Food Group, has become the co-sponsor of the Optimist World Championship 2017.
Time Warner Inc Splashes US$100m On Snapchat Content
June 19, 2017
Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.
McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure
June 16, 2017
The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.
Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal
June 15, 2017
Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.
Puma Contrasts Kohli Deal with Emerging Indian Actress
June 12, 2017
Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.
Sachin Tendulkar Laces Up His Running Shoes For Marathon Endorsement
June 8, 2017
Cricket legend Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017 in Kochi on November 12.
Nike Nicks Chinese Basketballer From Li-Ning As It Grows Revenue In China
June 6, 2017
With the huge popularity of basketball in China, it seems surprising that it has taken this long for Nike to score its first ever local basketball endorsement.
Gayle Bats For Online Education Platform Expanding Into Asia
June 2, 2017
T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.
FIFA Signs Up Asia's Biggest Sponsor
June 1, 2017
The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…
K-Pop Group Soothes Korea-China Tension With eTailer Deal
May 31, 2017
K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.
Chinese Insurance Giant Doubles CSL Investment
May 22, 2017
Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.
Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA
May 20, 2017
Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.
Amul Backs The Black Caps’ ICC Champions Trophy Campaign: Will More Indian Brands Follow Suit?
May 16, 2017
Indian dairy giant Amul has become the principal sponsor of the New Zealand cricket team for the upcoming ICC Champions Trophy.
Chang Reworks Everton Partnership
May 15, 2017
Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.
RHB: the Most Loyal Malaysian Sponsor in Singapore
May 12, 2017
RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…
India’s Big Brands Hop on Bieber Mania
May 10, 2017
BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.
Vivo Sprints Ahead In India’s Sports Sponsorship Market
May 9, 2017
Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).
Fast Food Giant Backs SEA Games Again
May 2, 2017
McDonald's has become the silver sponsor of the 29th SEA Games and 9th Asean Para Games investing over US$230k in cash and kind.
Popular Baijiu Brand Targets Affluents Via Chinese MMA
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
Port Operator Props up Filipino Golf With The Potential For Brand Expansion
April 24, 2017
After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…
One Championship Scores Gaming Partnership In Philippines
April 21, 2017
Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.
Korean Air Hot on the Heels of ANA With Latest Branded Content Collab
April 20, 2017
Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.
Indian Start-Up Reality Show Gets eTailer Buy-in
April 19, 2017
Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.
Motorola Bites Into India’s Massive Cricket Sponsorship Industry
April 14, 2017
American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…
Hisense Yuans On With FIFA
April 10, 2017
After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…
Challenger Insurance Brand Rucks Ahead With HK Sevens
April 4, 2017
Health insurer Cigna is poised to become an official sponsor of the Hong Kong Rugby Sevens from 2017 to 2019, moving up from being a partner for the…
Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy
March 30, 2017
Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…
