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Is GoDaddy Pushing Into New Asian Markets Via Regional Deals?
October 24, 2017
AXN has announced cloud platform GoDaddy as a regional partner of Asia's Got Talent Season 2, building a Sponsorship investment pattern which aligns with its untapped Asian markets.
Juventus FC Grows Commercial Presence In Asia
October 23, 2017
Italian football giants Juventus FC has sealed a regional sponsorship deal with Asian online bookmaker F66.com following a number of wins in the region.
Ganten: Chinese Water Brand Shifting From Domestic To International
October 19, 2017
Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.
Katrina Kaif Gets Her Frames On For Lenskart
October 10, 2017
Indian eyewear retailer Lenskart has previously shunned the lure of celebrity endorsements.
Is ANA Looking ex-Japan? New Content Play With CNN
October 6, 2017
Japanese airline All Nippon Airways (ANA) has consolidated its rank as the second biggest spender for its category in the Asian branded content market thanks to a new…
Daihatsu Invests in Malaysian Badminton; But At What Cost?
October 5, 2017
Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.
Chinese Basketball Association U-Turns To Tag Heuer. Again
October 4, 2017
There's another twist in the Watch category at the Chinese Basketball Association; Tag Heuer returns as their official timekeeper from the upcoming season.
Rakuten Nabs Another Major Sports Shirt Sponsorship Deal
September 26, 2017
In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.
The Rap of China Rakes in Sponsorship Bling
September 23, 2017
Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…
Chinese Supplements Brand Bets On Winter Sports To Raise Awareness
September 20, 2017
Ahead of Beijing‘s 2022 Winter Olympics, China has been busy working on brand deals to raise the profile of the various sports in the roster, with niche sport…
Brand Kohli Eyes India’s Fast-Growing Athleisure Market
September 8, 2017
Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…
Mobil Continues Backing Chinese Basketball
September 7, 2017
Petrochemical major ExxonMobil has renewed its deal with the Chinese Basketball Association (CBA) according to a Tencent report.
Tommy Hilfiger Signs First Chinese Celeb Endorser
September 1, 2017
Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.
Hero MotoCorp Returns To Hockey
August 29, 2017
Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.
India’s Leading Craft Beer Bops With Saavn
August 24, 2017
India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
MasterCard Changes Tack With a More Purist Martial Arts Platform
August 9, 2017
MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…
Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market
August 7, 2017
Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.
Hisense Continues Investing In The Beautiful Game
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
Konka Gets Back Into Sponsorship Game With La Liga Collab
July 31, 2017
Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.
Traveloka Continues Sponsorship Spree
July 28, 2017
Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).
Singtel Continues Backing Local Olympians
July 27, 2017
Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.
Major Indian Two-Wheeler Continues Investing In Domestic Football
July 24, 2017
Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.
Foxes Join The EPL Shirt Sleeve Sponsorship Brigade
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
Bally Looks For Millenial Authenticity Via Global Hip-Hop Content
July 14, 2017
Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.
CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing
July 13, 2017
State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…
World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s
July 11, 2017
Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.
Chinese Bookmaker Latches Onto Werder Bremen
July 6, 2017
Bundesliga club Werder Bremen has announced a new partnership with the Chinese company Heji18.com.
Korean Air Doubles Up on Factual Networks for Branded Content
July 5, 2017
Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…
Bally Boards The Celebrity Bandwagon In China
July 3, 2017
Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.
